TRP Full Form
Television Rating Point
TRP full form is Television Rating Point. TRP is a tool which is used to measure/indicates the popularity of a particular channel-such as TRP of Star plus, Sony, colors, Life OK and other channels.
TRP is also used to measure the popularity of a particular serial or program. Suppose at 8:PM Kapil sharma show live on Sony TV and on the other hand Kumkum bhagya show live on Zee TV at the same time, now where audience is high or more that particular program TRP will also be high. And it can check the by seeing analytics.
TRP analytics play a very important role for a particular channel or serial.
Suppose a particular serial viewer are more than other serial viewer than the rates of ads place between the channel will also be high in comparison to low popular serial.
It also give the idea about viewer choice or viewer likes/dislikes.
Ways to Calculate TRP
Some of the methods to calculate TRP are as follows:
To calculate TRP mainly a device is used to attached to the TV set in a few thousand viewers and these data is used to measure overall performance and an average is taken for 30-day period to know the actual viewership status.
And the second device called People’s meter is used to record time programme that a viewer watches on a particular day and time. People’s meter provide full detail about like Youtube analytics, such as demographics, Age group, Device, Geo-location and other information.
Benefits of High TRP
There are various benefits of high TRP such as charging high amount on advertisement between ads and
High TRP leads to high income for a particular channel.
As we all know the income of TV Channel mainly depends upon advertisement, their main source of income is ads, so the channel will high popularity can easily grow, Pay salary to Employees and can also expand their brand and others.
On the other hand Channel with low TRP has low income/revenue, cheap advertisement offer with low pay and not easy to survive in the long run and to compete with competitors.
It can easily compare with Youtuber as we know the Youtuber with millions subscribers but no active view will get cheap sponsorship in comparison to the Youtuber with high active view. Mainly the consistence active audience is important.
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