SEO Full Form and Its Types

SEO Full Form and Its Types

SEO Full Form

Search Engine Optimization

Hello Everyone, In this article we are going to discuss about full form of SEO, what is SEO and its different types and uses.


The full form of SEO is Search Engine Optimization. It is best defined as the process of increasing the visibility on the website in search engine like Google, Yahoo,Bing etc. It can also be defined as a steps a webmaster takes to increase the visibility of web pages in the search engines organic search results.

Benefits of SEO

There are numerous benefits of search engine optimization which are as follows: 

  • SEO is beneficial for pages rank in search engines.
  • It helps to gain organic traffic.
  • It helps in leads generation. 
  • It increase views of website. 
  • It increase blog traffic.
  • It increase social media followers on Facebook,YouTube,LinkedIn, Instagram,Twitter etc.
  • It improve website CTR (click through rate).

Types of SEO

There are mainly two types of SEO which are as follows:

  • On Page SEO
  • OFF Page SEO 

On Page SEO

On page SEO means to make the page SEO friendly. It is related to individual pages and its affect the SEO process of whole website. On page SEO is very important to rank pages in search engines. On page SEO consist of factors that are in your area of control.

On Page SEO include:

  • Site maps
  • Internal Links
  • Title tags
  • Headings
  • Optimal keyword density
  • Meta Tags and meta description
  • Semantics
  • Page load time and site performance.

On site SEO include:

  • URL optimization
  • Site maps
  • Localization
  • Domain trust
  • Responsive website or mobile friendly
  • Site loading speed
  • Page loading speed

OFF Page SEO 

Off page SEO refers to those who are outside the boundaries of website or it is the external. 

It includes:

  • Backlinks/ Link building
  • Forum Posting
  • Comments
  • Guest posting
  • Social Media

Top Ranking Factors in 2019

On Page

  • Quality Content
  • Page load time
  • Bounces Rates
  • Internal links from other pages
  • Time a visitor stay on page/website
  • Trust and Authority

Off Page Factor

  • CTR (Click Through Rates)
  • Social Signals
  • Backlinks

Other Form of SEO

  1. Black Hat SEO
  2. White hat SEO
  3. Gray hat SEO

Black Hat SEO

Black hat SEO strategy are “loopholes” That Google is actively checking out and penalising. I include both off page and on page, On page include keyword stuffing and off page include backlink from wrong source and in the wrong way.

White hat SEO

White hat SEO strategy are those which are approved SEO strategy to rank your page in search engine.

Gray hat SEO

Gray hat SEO lies between Black and white SEO strategy. For Gray hat SEO Google less penalized your site in comparison to Black hat SEO, but it is riskier than white hat SEO.

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